Fresh Front

Background

Founded in 2016 by Marty Wilson, Fresh Front has carved out a reputation as Australia’s highest-reviewed exterior cleaning business. From the beginning, Marty focused on delivering a professional and results-driven service in an industry long dominated by “splash-and-dash” operators. With a clear mission to lift the standards of the exterior cleaning trade, Fresh Front introduced premium cleaning methods, top-tier technology, and a customer-centric approach that now sets the benchmark nationally.

Fresh Front has won multiple accolades, including the Australian Trade Champion award in residential cleaning, and built an enthusiastic customer base across Adelaide. As demand grew, so too did the potential to scale, prompting a move toward franchising to meet demand in new territories and create meaningful business opportunities for others.

Challenge

Fresh Front’s rapid growth meant that its small team couldn’t keep up with enquiries, and the quality-focused model required careful expansion. Marty was determined not to dilute the brand’s reputation by growing too fast or too loosely. The business needed a way to scale sustainably, attract the right kind of franchise partners, and deliver consistent, high-quality outcomes regardless of location.

Solution

Franchising became the natural path forward. Marty committed to building a franchise system that focused just as much on structure and support as it did on growth. A complete franchise model was developed with robust training, strong operational systems, and marketing support that ensured franchisees could start strong from day one.

Each franchise partner undergoes two weeks of training, one week at HQ and one in their local territory, covering lead generation, quoting, sales, networking, and hands-on operations. This is backed by access to Fresh Front’s custom systems, digital platforms, and dedicated call centre support. The business provides a launch roadmap and ongoing assistance to ensure franchisees get off to a fast, confident start.

The approach has already shown results. In Marty’s own words, “Two of our guys hit $20K+ months in their first 30 days of trading, the other just under $20K. Not bad for your first month in business ever and great validation of the model and that we’ve got something a bit different.” With the fourth franchise partner onboarding and the fifth being Fresh Front’s first interstate partner, the brand is proving its model is not only scalable but replicable across different regions.

Outcome

Fresh Front’s franchise model has enabled the business to grow without compromising on quality or brand values. The system has empowered its first franchise partners to achieve early success, with exceptional first-month revenue indicating the strength of the model and support structure.

As the business expands into new regions, including interstate, Fresh Front remains focused on building a network of like-minded operators who care about quality, professionalism, and service. The franchisor remains hands-on, ensuring each partner is supported from launch through to long-term growth.

Conclusion

Fresh Front is redefining what it means to succeed in the exterior cleaning industry. With a structured franchise model, comprehensive systems, and an unwavering commitment to service excellence, the business is helping everyday Australians build successful businesses of their own. Backed by a high-performing brand and an award-winning leader, Fresh Front is proving that with the right support, success can come quickly, even in your very first month.