Tereza Murray
Tereza Murray is a leading Australian Franchise and Business Consultant with more than 21 years of experience in franchising, both as a consultant and a franchisor. Backed by a long-standing track record growing some of Australia and New Zealand’s most recognised brands, Tereza brings practical expertise and proven strategies to business owners ready to scale.
Based in Queensland, Tereza works across both countries, supporting clients throughout Australia and operating actively in the New Zealand market, where she originally began her career. Her experience spans more than 30 years in business development across B2B and B2C sectors, working with start-ups, emerging brands, and established companies focused on serious growth.
Known for her honest and direct approach, Tereza and her small, highly skilled team assist around 50 business leaders each year from a wide range of industries. Together, they design robust growth models, implement streamlined systems, and provide practical support to help businesses expand with confidence.
Need Strategic Advice?
A Unique Perspective on Growth and Success
With a professional background that spans three decades and industries as diverse as health, construction, hospitality, automotive, education, and services, I bring a rare and practical perspective to strategic consultancy. Throughout my career, I have led and scaled companies ranging from nimble start-ups to established enterprises with turnovers exceeding $30 million.
Having worked with hundreds of businesses across Australia and New Zealand, I have had a front-row seat to what drives success, and just as importantly, what doesn’t. This extensive exposure to business models of every shape and size means I don't rely on theory. I provide grounded, strategic advice drawn from real-world experience.
Unlike many consultants who specialise in a single field or growth stage, my journey has taken me across the entire business lifecycle. From launching start-ups, to repositioning mature businesses, to advising established franchisors on sustainable expansion, I’ve developed a strategic lens that is both broad and deeply practical.
If you're looking for clarity, direction, and the confidence to take the next step, whether you're starting out, scaling up, or strengthening your franchise network, I can help.
Who I Work With
Start-ups: Position for Success from Day One
Starting a business is an exciting and challenging time. Without the right foundation, even the best ideas can stumble. I work with start-up founders to ensure their business is positioned strategically from the outset, laying down the right structure, defining a strong market positioning, designing scalable systems, and preparing for sustainable growth. Whether you need help fine-tuning your model, understanding your market dynamics, or setting up the frameworks that will support future scale, I bring a level of insight that can help you avoid the common pitfalls and build with confidence.
Established Businesses: Refocus, Reposition, Reignite Growth
For businesses that are already established but facing challenges, stalled growth, or the need to adapt, I offer a fresh, experienced perspective. Whether it’s clarifying your next move, repositioning in a changing market, identifying operational improvements, or simply working out what’s holding your business back, I can help you cut through the noise and focus on the strategies that matter. I’ll work closely with you to map a clear, actionable path forward, grounded in what's realistic for your business and industry.
Established Franchisors: Strategic Guidance for Sustainable Expansion
Franchising is a powerful growth vehicle, but it comes with its own unique complexities. Whether you're looking to refine your model, troubleshoot network challenges, improve franchisee performance, or prepare your brand for the next phase of expansion, I provide strategic consultancy tailored specifically for franchisors. My extensive background in franchise system development, growth strategy, and network management allows me to offer practical solutions that balance franchisor goals with franchisee success, creating a stronger, more resilient system.
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