Case Study #1: Facilities Management

Introduction
A market leader in the facilities management sector needed a solution to better serve its smaller, high-margin clients while maintaining profitability.

The Challenge
The client faced high churn rates among smaller-sized clients, who demanded tailored service offerings. Their larger contracts required a ‘wholesale’ approach, leaving smaller accounts underserved and vulnerable to attrition.

Solution
A franchise model was introduced, enabling these smaller clients to receive personalised service directly from franchisees. Franchisees, as owner-operators, provided hands-on account management and a high level of attention to detail.

Benefit
The tailored approach resulted in significantly improved client retention rates, while compliance and supervisory costs decreased. Franchisees managed day-to-day operations, freeing up resources for the client’s larger contracts.

Result
Within the first year, the franchise model attracted 10 new franchisees, providing a robust and scalable solution to the client’s challenges.

Testimonial
"Tereza has a strong, commercial understanding of franchising and developing robust, sustainable franchise systems and teams. Building a solid operational framework to support growth and performance for the business was a key focus, as was the Franchisee recruitment and onboarding process which was successfully implemented with Tereza’s support. I have no hesitation in recommending Tereza.”
— J Fletcher

Case Study #2: Automotive Performance

Introduction
A client sought to launch an innovative automotive performance product across a well-established market but needed a cost-effective solution to scale nationally.

The Challenge
The high cost of establishing and staffing business units across multiple territories was prohibitive. Additionally, the service could only be performed by qualified mechanics, limiting expansion opportunities.

Solution
A franchise model targeted established automotive repair businesses as ideal franchisees. This bolt-on offering allowed franchisees to integrate the product into their existing operations, leveraging their customer base without requiring significant investment in equipment or facilities.

Benefit
Franchisees gained an additional revenue stream without the need for expansion, while the client tapped into a qualified, motivated team with access to local markets. Strategically placed marketing collateral in reception areas accelerated brand recognition and drove sales growth.

Result
The franchise model exceeded expectations, with 11 new franchisees onboarded within the first year. Demand for the product grew so rapidly that the Head Office had to expand its resources to meet supply requirements.

Testimonial
*"We wanted to launch our business across New Zealand and Australia, we were sure that franchising was the right growth model, but we didn’t know how all the pieces would fit into that big picture.

We brought Tereza onboard from day one, she was able to assemble our ideas and objectives into a franchise framework and provided sound advice on structuring all areas of the business to ensure the franchises would have both market appeal and commercial viability.

As a start-up, Tereza really listened to what we were trying to achieve and was able to provide advice and guidance where needed, ultimately resulting in the development of a very comprehensive operating system.

Our team appreciated Tereza’s down-to-earth approach to the entire process and found her easy to work with and very knowledgeable. The ongoing support Tereza has provided has been very valuable and with 11 franchises sold in our first year, we are well on track.”*
— J P