We’ve partnered with hundreds of businesses across a diverse range of industries and sectors, from trades and services to retail and hospitality, so it’s highly likely we’ve worked with businesses like yours. However, our expertise isn’t reliant on being industry specialists; that’s your role as the business owner. Our focus is on understanding the unique aspects of your business and how they translate into a franchise model. By working closely with you, we delve into every detail of your operating systems and processes to ensure they can be successfully replicated by franchisees. This collaborative approach enables us to develop comprehensive operations manuals tailored to your business, giving franchisees the tools they need to succeed while maintaining the quality and consistency your brand is known for.
Franchising is the process of replicating your unique business operating model to allow others to run the business in a similar way, but in different locations. While franchisees have more responsibilities than employees, their ultimate goal is to follow your systems and procedures to deliver the same level of quality and service. The key difference is that franchisees invest in their own business by paying to join your network and assume full financial and operational responsibility for the day-to-day operations.
Because your business model is unique, your franchise model will be too. There’s no such thing as a one-size-fits-all franchise system, it’s entirely tailored to reflect how you want your franchisees to operate. At Tereza Murray Franchising, we work closely with you to design and build a franchise model that aligns with your vision, ensuring that it supports both your business goals and the success of your franchisees.
No, you don’t need to have all your processes documented before starting the franchising process, that’s where we come in. Our comprehensive approach involves working closely with you through a series of detailed meetings to understand every aspect of your business operations. If you already have documented systems and processes, we’ll adapt and integrate them into the necessary franchise documents. If not, our team will develop everything from scratch, ensuring your franchisees have the tools they need to replicate your business successfully. We take care of the heavy lifting so you can focus on building your franchise network.
You’re ready to franchise when your business meets a few key criteria. First, there should be consistent demand for your product or service, ensuring that new franchise locations will have a viable market. Second, your business should have established and proven systems in place for operations, even if they’re not yet documented, this is something we’ll handle for you. Third, your business should demonstrate a track record of profitability, showing that the model is financially sustainable and attractive to potential franchisees.
Additionally, it’s important to have the capacity to support franchisees in setting up their business units and providing comprehensive training to help them succeed. The good news is, you don’t have to do this alone. At Tereza Murray Franchising, we handle the bulk of the work during the franchise development process. Your role is to attend key meetings and answer our questions as we guide you step by step through the process. With our expertise, you’ll be ready to turn your successful business into a thriving franchise network.
The timeline for franchise development depends entirely on your pace and preference. At Tereza Murray Franchising, we tailor the process to suit your capacity and goals. If you’re eager to move quickly, perhaps because you already have franchisees ready to sign, we’ve helped clients achieve readiness within as little as 8 weeks. For others who prefer a more gradual approach, the process can take up to 12 months.
Our flexible approach ensures that your franchise development aligns with your priorities, giving you the time and support needed to create a successful and sustainable franchise system.
The time commitment for franchise development is designed to be manageable, even for busy business owners. If you can dedicate just a couple of hours a week to attending meetings and reviewing draft documents provided by our team, you could have your franchise system ready in as little as eight weeks.
At Tereza Murray Franchising, we handle most of the heavy lifting, ensuring the process is efficient and tailored to your schedule. This allows you to focus on running your business while preparing for an exciting new chapter of growth through franchising.
Determining what to charge for your franchises depends on the type of territory and its stage of development. Greenfield territories typically have franchise fees ranging from $20,000 to $50,000, with franchisees covering all other setup costs, such as vehicles for mobile businesses or lease and fit-out expenses for bricks-and-mortar operations. For established territories with an existing customer base, a traditional business valuation, such as a net profit multiplier, is often added to the franchise fee. Established bricks-and-mortar locations also follow a similar approach, combining a valuation and franchise fee. At Tereza Murray Franchising, we conduct detailed fee modelling with you to ensure your fees reflect the value of your franchise opportunity while remaining competitive and attractive to potential franchisees.
Providing work to your franchisee is not a requirement, but there may be instances where you choose to allocate customers to them. A franchisor’s primary role in supporting new franchisees is offering marketing advice and resources to help them establish their customer base. Many businesses we work with have grown organically through strong market reputations and don’t require extensive advertising. For those that do, we can assist you in setting clear marketing guidelines and creating resources tailored to your industry, products, and services. This ensures franchisees can effectively attract customers while maintaining your brand standards across all published materials.
The time it takes to sell your first franchise varies, but in Australia, selling a business typically takes six to nine months. To expedite this process, consistent marketing across multiple platforms and prompt lead follow-up are essential. Promoting your franchise opportunity through digital channels, social media, and industry publications increases visibility, while timely responses to inquiries build trust with potential franchisees. At Tereza Murray Franchising, we provide hands-on support throughout the recruitment process, from crafting marketing strategies to managing leads, ensuring you’re equipped to secure your first franchisee efficiently.
Franchising doesn’t mean losing control of your business; it often enhances it. Franchisees are bound by set systems and processes outlined in comprehensive operations manuals, which serve as an extension of the franchise agreement. This legal framework ensures consistency across the network and outlines obligations and consequences for both parties. Franchisees invest in franchises because they value proven systems that guide their success, and by providing detailed instructions and support, you maintain brand standards while scaling your business effectively. Franchising allows you to retain control while enabling growth.
While no business model can guarantee success, franchising significantly reduces the risk of failure by providing franchisees with proven systems, processes, and the benefit of your experience as a franchisor. Franchisees invest in your knowledge, including the lessons learned from past mistakes and difficult decisions, which helps them navigate challenges more effectively. However, their success ultimately depends on their commitment and ability to implement the model. As a franchisor, your role is to provide guidance and support, but the responsibility for day-to-day operations rests with the franchisee.
Franchise agreements include robust non-competition and restraint of trade clauses designed to protect the franchisor’s intellectual property. While this scenario is a common concern, it happens far less frequently than expected. Franchisees typically invest significant time and money into joining a franchise, making it unlikely they would risk breaching the agreement to compete. If a franchisee were to misuse your intellectual property, the legal framework in the franchise agreement provides grounds to take action and protect your business. This safeguard ensures your brand and systems remain secure.
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